Built on results,
not promises.
I am the founder of BAK First, a performance marketing agency based in Austin, TX.
Before starting BAK First, I served as Director of Lead Generation at ProjectManager.com. I grew the company from $3 million to over $10 million in ARR in three years — profitably, through massive scale in search and video advertising.
I then joined an edtech company as Head of Performance Marketing. In two years, I scaled them from $15 million to $70 million in ARR, followed by a successful acquisition in year three.
Throughout my career, I have consistently managed advertising budgets exceeding $1M per day while driving down cost per acquisition — a discipline that defines every engagement. Today, BAK First serves insurance, lending, and financial services businesses — generating hundreds to thousands of qualified leads daily through sophisticated campaign management, automation, and AI-powered optimization systems.
I live in Austin, TX with my family.
Grew company from $3M to $10M ARR in three years through Google and YouTube advertising — profitably.
Scaled from $15M to $70M ARR in two years, followed by a successful acquisition in year three. Managed ad budgets exceeding $1M/day.
Helped scale from $2M ARR to a $1B valuation through disciplined paid media, full-funnel strategy, and relentless profit optimization.
Performance marketing agency specializing in cross-platform paid media and high-volume lead generation for insurance, lending, and financial services.
Let’s work together.
If you’re serious about scaling your ad performance, book a strategy session.
